In recent tests 82% of brands that advertised in the AirShow had an average sales increase of 17.6% ... and in many cases, higher.
Compared to other in-store media, the AirShow is noticed 140% more than floor graphics, 182% more than coupon machines and 860% more than cart advertising.
Spirited Sales Lift
In recent tests of the AirShow program in liquor venues, all items experienced a lift in sales varying by category of spirit. Data showed sales increases in Brandy 74%, Rum 29%, Bourbon 59%, Scotch 29% followed by Vodka at 23% and Gin at 17%.