The TPSA is excited to announce our new partnership with Combustion Media, Inc. a Dallas based in-store media company. Combustion will soon be installing their patented AirShow point of sale fixture in package stores across the state.
These high impact self illuminated fixtures will display brands in the aisles suspended directly above the product to maximize exposure, which increases brand sales and revenues for the stores. In recent studies, test results on the impact of the AirShow indicated an increase in unplanned purchases of nearly 300%.
In a recent 12 week test for Pernod Ricard utilizing national brands in 21Centennial, Big Daddy’s and Fiesta Liquor Stores, brands that advertised in The AirShow generated increased sales of 25-79% depending on the brand and location.
With the newly formed partnership between Combustion Media and the TPSA, all stores in our network can participate in a revenue share program that rebates up to 25% of alcohol sales back to the TPSA. Recently, Tim McCallum, President of Combustion Media presented Greg Wonsmos President, TPSA, with a check for $3,500 garnered from the sales proceeds of the aforementioned 21 store test.
To find out more about how you can participate in this fortuitous new program, please contact James Schaefer, Vice President of Sales, Combustion Media, Inc., at
888-247-3311 or email@example.com.
* In-store market research conducted by Savitz Research Solutions - 2008